Indian tea is among the finest in the world owing to strong geographical indications, heavy investments in tea processing units, continuous innovation, augmented product mix and strategic market expansion. The main tea-growing regions are in Northeast India (including Assam) and in north Bengal (Darjeeling district and the Dooars region). Tea is also grown on a large scale in the Nilgiris in South India. The country is home to wide varieties of tea including CTC tea, orthodox tea and green tea. India offers high quality Darjeeling tea, Assam Orthodox and the high-range Nilgiri, which have distinctive aroma, strength, colour and flavour. India is one of the world’s largest consumers of tea, with about three-fourths of the country’s total produce consumed locally. During the financial year 2014-15, India exported 199 million Kgs of tea. CIS countries are the largest importers of Indian tea, followed by the USA, the UK, the UAE and Germany. The Tea Board of India undertakes direct promotional activities, which include organising participation in international fairs and exhibitions, arranging buyer-seller meets, sending and hosting trade delegations. The Tea Board also undertakes market developmental activities such as market survey, market analysis, tracking of consumer behaviour and dissemination of relevant information to exporters / importers.